I have two working parents. Difference is that my father has one job but my mother has two: work + housewife.

Over the years, my mother has spent incalculable time in the kitchen. Even though she was often whipping up delicious meals for me, I now realize that I wanted her company more than her food. Even when we ordered takeout my mother would go back to the kitchen for some other cooking, cleaning, prep work or go grocery shopping. The kitchen distanced my mother from most social activities and left no time for any hobbies.

The kitchen is a source of constant and repetitive work. And the walls of the kitchen tend to imprison the ones who love you the most.

Now, as time makes a full circle, I see my wife spending tons of time in the kitchen to cook for the family. I'm afraid my sister will succumb to the same.

To break this circle, I set out on a mission to free my loved ones from the kitchen by finding simple and quick ways to make healthy and nutritious food of the highest standards for daily consumption.

Along the way, I will share the products and techniques with you to free you (and your loved ones) from your kitchen.

This company is dedicated to my mother, my sister, my wife, and to all working women who wish to get just a little bit of time back for themselves.